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adrian fuller

Besides my specialist expertise in lead generation and digital marketing, I have a wealth of experience in marketing communications and business in general.

Over more than 40 years in the advertising and marketing industry, I worked first as a copywriter and creative director in South Africa before managing Lintas, McCann-Erickson and Y&R Brands advertising agencies in Malawi, Kenya, South Africa and Tanzania.

My industry experience ranges from carbonated soft drinks, beer and wine to margarine and motor cars, and I have worked with blue-chip companies like Coca-Cola, SABMiller, Distell, Unilever, Ford and General Motors.

I have spent the past 20 years as an independent marketing and communications advisor. During this period, I also assisted part-time a Cape Town-based Brandesign, a brand development company with mentorship, brand strategy and copywriting.

More recently, I acted as interim marketing manager in St Leger & Viney, a Johannesburg based fabric house and later worked on a part-time basis as a brand strategist and copywriter at Zanusi Brand Solutions.

My qualifications are a BA degree from the University of Cape Town (English Literature, Economics & Psychology) and an IMM certificate in Marketing Management. I have also attended advertising agency management seminars in the USA and France.

Since 2006 I have been an Accredited Associate of the Institute for Independent Business (IIB) and a member of the OpenCircle Business Advisory Group since 2014. I am also a founder member of the BizWiser Emerging Markets consultancy group.

More often than not, additional expertise is required to ensure that our clients get the best possible solution to their business challenges. Through my membership of these business advisory groups, I can harness the most appropriate expertise and skills and assemble a team specifically for any marketing communications project.

I also enjoy excellent working relationships with several specialist design companies and a range of other suppliers to the branding and marketing communications industry.

Learn more about my business experience and skills on LinkedIn.

My philosophy

I want to help the owners and managers of small to mid-size businesses in South Africa to solve any marketing challenge that you may be facing as a result of COVID-19 pandemic. Please don't hesitate to contact me to set up a no-obligation chat about your business future. I look  forward to being of service to you very soon.

Adrian Fuller for tourism marketing
John Sanei quote

Industry Experience

I have been active in advertising and marketing since 1977 and have an outstanding track record in advertising agency, account and creative management as well as brand strategy and business writing.First, I worked as a copywriter and creative director in South Africa before managing Lintas, McCann-Erickson and Y&R Brands advertising agencies in Malawi, Kenya, South Africa and Tanzania respectively.The past 20 years I have spent as an independent marketing and communications consultant.Over the years, I have gained experience in many different industries and worked on a large number of blue-chip and other brands. Here are some of them:Beverages. Coca-Cola, Carlberg, Tusker Lager, Safari Lager, Nescafe, Milo, Appletiser, LiquifruitWine & Spirits. Nederburg, Autumn Harvest, KWV, Ashton Kelder, Glenfiddich, Grants, Klipdrif, Bols, Martell, Mainstay, Malawi Gin, Powers No.1Food. Nestle, Kelloggs, Unilever, Colman, Bokomo, Khoisan Salt, Verlaque, Fercon Foods, Genadendal Frozen Vegetables, Crocodeli BakeryAutomotive. Ford, Motorcraft, General Motors, Goodyear, Firestone, Trentyre, Gabriel, Armstrong, Caltex, Payen, Pilkington Glass, Connoisseur, Williams Hunt, Sirius Motor CorporationFinancial. Santam, Sanlam, Trust Bank, Metropolitan Life, Heritage Insurance, Standard Bank Tanzania, Legacy, FinSwitchTourism. Air Malawi, Holiday Inn Dar es Salaam, Block Hotels, All Cape Private Tours, Jolly Fine Private Tours, Esprit du Cap.Office Equipment. Office Options.

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