With digital marketing, businesses have to work hard to captivate their audience and keep them engaged.
On the internet, a prospect’s attention span is brief. There’s significant competition for the best content in a highly saturated space. Consumers are good at eliminating noise.
In the digital space, people can be selective as to what they want to see. They enjoy the option to opt-out of seeing advertising that’s of no interest to them. That’s why they largely ignore content that fails to deliver useful information or great entertainment.
Today’s consumers are rapidly abandoning traditional forms of media and replacing them with internet-based media. This trend has opened the doors for businesses that previously lacked the means to compete.